Your Clients Don't Care

    Some of you might have run into this situation in the past. You work diligently putting together the perfect program, nutrition protocol, mobility routine, etc. and when you go to explain the significance to your client you’re met with a blank stare. You just spent hours on end slaving over your computer writing up the perfect program. How can they not be excited?

    Because most people don’t care about this stuff like we do. Depending on what field you are in, you might have some interest, but generally most of our clients just don’t have the background knowledge to 1. Understand why you’re doing what you’re doing and 2. Care why this program is so beneficial for them.

    Reverse the role for a minute. Your client is a chemical engineer and he starts talking about his work with hydrogen power systems and starts using terms like polymer substrates, physics equations, and ABE fermentation, and your head starts spinning.

    For your clients that don’t come from an exercise science background, this is how they feel when you use terms like creatine-phosphate system, vastus lateralis, undulating periodization, autonomic nervous system, etc.

    I’ve worked in both the personal training field with adult populations and as a strength coach with young high school and college athletes. I would say that about 20% of my clients over my career have actually be interested in learning more about strength and conditioning principles.

    Most people are paying you to just train them, not educate them on why they should care. However, a good trainer/coach knows how to get their client to be interested in bettering their health. Most of the time this is done by just keeping things in simpler terms and introducing goals slowly so they can build up their confidence and excitement for what comes next.

    Clients don’t need to understand why activating the parasympathetic nervous system is beneficial to hormone production and stress levels or what role the external obliques play in trunk stabilization. They just need to know that taking deep diaphragmatic breaths will help keep them relaxed and that by strengthening their core they will be less prone to spinal injuries.

    By conveying the information in a way that most people can relate to, your clients will begin to trust you more and then have the desire to follow your instructions. Chances are if you have steady clients, they like you already, you don’t need to try to win them over by using big words and confusing terms.

    So remember, try your best to keep it simple for your clients and get them to buy into your overall goals and approach rather than the specifics. Because at the end of the day, most of them probably don’t care about the specifics. Your words don’t matter. Your attitude and enthusiasm are what matters.


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